WHY TOURISM?
Tourism is a very strong way to help countries grow and improve their communities, but people don't always realize how important it is.
Economic Growth for All, Sustaining the Future
Tourism is a top export in over 150 countries, ranking first in 60. It drives 10% of global economic activity and one in ten jobs. Its impact is especially vital in developing nations, where smart investments and planning can foster long-term economic growth. Learn how Solimar created a sustainable tourism plan for the Cayman Islands.
Fostering inclusion, jobs, and poverty reduction.
Tourism frequently takes place in rural and underprivileged areas where poverty is widespread and there are limited economic options available. This situation offers distinct possibilities for tourism to play a role in alleviating poverty in marginalized communities by supporting the construction of essential infrastructure, generating employment opportunities, and promoting social inclusivity.
Shared comprehension, tranquility, and safety.
Tourism, as an industry, has the power to dismantle barriers between communities and foster a free and open exchange of people and ideas. It often emerges as one of the pioneering industries in regions recovering from conflicts. When thoughtfully executed, tourism can flourish in transnational areas where other sectors face challenges.
Cultural values, diversity, and heritage
When tourism respects cultural heritage, the industry has the potential to serve as a significant force in the preservation and appreciation of both tangible and intangible cultural traditions. Modern-day discerning travelers actively seek genuine cultural encounters, which in turn generate economic incentives for safeguarding and promoting our cultural heritage. When approached with care and consideration, tourism becomes a means of safeguarding diverse cultures and ensuring that age-old traditions are handed down to future generations.
